Today's virtual world is not so far from the neighborhood marketplaces of a century ago. We join communities (like The Virtual Nation), have chats, and through our websites, we open a store and hang out a shingle.
But how do we effectively turn this into a business? For the new VA, promoting her business may take as much time as doing her business. Often the most obvious path (and one of the most effective) costs nothing. It is simple, free word-of-mouth networking.
No matter how long you have been in business, utilizing your existing relationships can springboard you to a new customer base.
#1 Send an email or quick hand-written note to every "boss" or manager from your "old life" -- before your VA business. Let them know what you are doing and ask for referrals. Chances are that they remember your hard work and creativity.
#2 Include everyone from your day-to-day contacts in a bi-monthy ezine (remember to have an opt-out button and full contact information to comply with email laws). Often, these personal relationships will net unexpected assignments and opportunities. (Need some ideas for your ezine? Check out The Virtual Nation's.)
#3 Volunteer a couple of hours a week to local organizations -- both those you belong to and those you don't. As VA's we all bristle at disorganization and jump in to serve our kids' scout troop and our church, but offering to assist your local chamber of commerce or political organization with mailings a few times a year can be big network builders. The point is, use your skills to make connections OUTSIDE of your every-day circle.
Turning your own relationships into business is like filling a vase with flowers from your own garden. These are people who know you and appreciate the unique flavor and warmth you bring to every situation. Invite them into your successful adventure as a VA, and in return, offer them the bargain of a lifetime -- the creative, talented, one-in-a-million YOU.
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With Gratitude, Michelle Ulrich,
Chief Villager & President
The Virtual Nation(tm)
http://www.thevirtualnation.com
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