For proofreading to really seal the deal however, it must be done at the proper time. Ideally, this is the day after the project is finished – or at least a few hours. Reviewing a project before it cools (or worse, editing as you go) is what good writers call “using a dirty eye.” Great work demands time to sit, and the VP needs time to distance from the material and gain perspective. What sounds like creative alliteration or a great pun at first, may sound pretty foolish after a few hours. (For instance, phrases like “seal the deal” often end up edited out, and for good reason.)
Before you can take out your toolbox, however, you need to have built something worth editing. The pour of ideas and phrases is sometimes like a raging river; other times, it is a trickle that we must coax with all of our might. Editing this flow is like throwing huge rocks into the water. If we do this enough, we will damn up the creativity completely. It is much better to send a “rough” project to a client with great ideas than it is to send a perfectly punctuated bag of rocks. The best scenario, though, is to be creative while building and be editing afterward. We are virtual professionals, and no matter what our specialty, we are joined by the ability to produce brilliant work time after time. Suffocating our process is the last thing we can afford to do.
Once our ideas are solidly in place, and we have had time to stretch and breath – to UNfocus, then we can return and start cutting our diamond out of the coal. Spelling and punctuation are truly the easiest parts of this process. Much more important is the effort to move primary ideas to primary places and secondary thoughts to supporting places. A great piece of work uses two basic rules: 1) No
Proofreading is so much more than knowing the three proper places to use a semi-colon. It is the final, invisible wrapping we put on every project that leaves our desk. Good luck! And remember that if you do need support or you’re not sure when to use that ever-elusive semi-colon or hyphen, a quick note to our Yahoo Group will have the answers flooding back to you at the speed of light.
With gratitude, Michelle Ulrich, Chief Villager


